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Nicole Annen

Full Stack Marketing Pro

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Nicole Annen

Hi! I'm Nicole, nice to market with you.

I am a results-driven marketing professional with over 10 years of experience in B2B SaaS, excelling in cross-functional project management and demand generation. Throughout my career, I've worked with companies like Blue Margin, Digital Risk Group/Spadafy, Key Bridge Advisors, and Value Technology Foundation.

My expertise spans content creation, SEO, social media, email automation, and budget tracking. I'm proficient with various project management tools and passionate about tech-driven solutions like blockchain.

With a background in psychology from the University of Colorado, I apply psychological insights to craft marketing strategies that resonate with target audiences.

Core Marketing Skills

My diverse skill set allows me to develop and execute comprehensive marketing strategies that drive results.

Event Marketing & Sales Enablement

Designing and executing targeted sales enablement events including lunch & learns, cocktail events, and ICP-focused networking experiences that drive qualified leads and strengthen client relationships.

Digital Marketing Strategy

Developing comprehensive marketing strategies that align with business objectives and drive measurable results across all digital channels.

LinkedIn & YouTube Advertising

Creating and managing targeted advertising campaigns on LinkedIn and YouTube to reach B2B audiences, drive engagement, and generate qualified leads through strategic content and precise targeting.

AI Marketing Automation

Leveraging AI tools like OpenAI, Anthropic, xAI, and Gemini to automate and enhance marketing efforts, improving efficiency and personalization.

SEO & Analytics

Optimizing content for search engines and analyzing data to drive strategic marketing decisions and improve ROI.

Content Development

Creating compelling content using tools like Canva, Adobe Suite, Davinci, and CapCut to engage audiences and drive conversions.

Tool Expertise

Adobe Photoshop
Photoshop
Adobe Illustrator
Illustrator
Adobe Premiere
Premiere
Adobe After Effects
After Effects
Adobe Creative Cloud Suite
Creative Cloud
WordPress
WordPress
Canva
Canva
Davinci Resolve
Davinci Resolve
CapCut
CapCut
Hubspot
Hubspot
HootSuite
HootSuite
Salesforce
Salesforce
Asana
Asana
Monday
Monday
ClickUp
ClickUp
Google Ads
Google Ads
Meta Ads
Meta Ads
Youtube Ads
Youtube Ads
SEMRush
SEMRush
OBS
OBS
ElevenLabs
ElevenLabs
Overcast
Overcast
Claude
Claude
ChatGPT
ChatGPT
xAI
xAI
Adobe Photoshop
Photoshop
Adobe Illustrator
Illustrator
Adobe Premiere
Premiere
Adobe After Effects
After Effects
Adobe Creative Cloud Suite
Creative Cloud
WordPress
WordPress

Tools I Use

Adobe Creative Cloud Canva ChatGPT Claude Grok ElevenLabs HubSpot Salesforce Google Ads Meta LinkedIn Hootsuite SEMrush WordPress ClickUp Asana Monday.com OBS Studio CapCut DaVinci Resolve Spotify Apple Podcasts Overcast YouTube
Adobe Creative Cloud Canva ChatGPT Claude Grok ElevenLabs HubSpot Salesforce Google Ads Meta LinkedIn Hootsuite SEMrush WordPress ClickUp Asana Monday.com OBS Studio CapCut DaVinci Resolve Spotify Apple Podcasts Overcast YouTube

Portfolio

View Work
Digital Marketing

Digital Marketing

Videos, social media campaigns, presentations, and comprehensive guides

View Work
Event Marketing

Event Marketing

Booth designs, conference materials, and one-pagers

View Work
Podcasting

Podcasting

Podcast production and audio content creation

View Work
One Pagers

One Pagers

Concise business summaries and service overviews

Let's Connect

Ready to elevate your marketing strategy? Let's discuss how I can help drive your business forward.

Email Me LinkedIn

Featured Work

A selection of my recent marketing projects across various industries and formats.

Digital Marketing

Strategic digital marketing campaigns designed to increase brand visibility and drive conversions.

View Projects →

Event Marketing

Sales enablement events including lunch & learns, cocktail events, and ICP-focused networking experiences that drive qualified leads.

View Projects →

One Pagers

Designed and developed concise one-page marketing materials that effectively communicate value propositions.

View Projects →

Professional Experience

My career journey and qualifications in marketing and content creation.

Freelance Marketing Consultant

PitchAxis

Remote

2024 – Present

  • Providing strategic marketing consulting and execution for B2B SaaS companies and startups.
  • Specializing in content creation, digital marketing campaigns, and brand development.
  • Delivering comprehensive marketing solutions from strategy to implementation.
Work with me at PitchAxis →

Marketing and Event Manager

Blue Margin, Inc

Hybrid - Fort Collins, CO

December 2023 – Present

  • Provided strategy and execution of all marketing, product branding, and social media campaigns, resulting in first profitable year (2024).
  • Managed and produced/edited 'The Dashboard Effort' podcast, driving a 130% ROI on ad spend and 1400% YouTube subscriber growth in 9 months via analytics-driven reallocation.
  • Liaised between sales and product teams, delivering on-demand content, optimized landing pages, and AI-driven email campaigns.

Marketing Specialist (Contract)

Digital Risk Group / Spadafy

Remote - Seattle, WA

June 2023 – November 2023

  • Developed campaigns for VDI Managed Services, securing #1 SEO rankings for key search terms.
  • Designed conference collateral & booth materials for VMWare Explore, enhancing brand visibility.
  • Produced video advertising content, driving engagement and lead generation.

Associate Consultant (Contract)

Key Bridge Advisors

Remote - Washington, D.C.

October 2022 – October 2023

  • Provided digital marketing services for blockchain technology clients, designing newsletters and managing email campaigns to boost engagement.
  • Collaborated with internal teams and clients to develop marketing strategies aligned with tech-driven objectives.

Education

Bachelor of Arts - Psychology

University of Colorado | Boulder, CO

August 2018 – May 2021

Associate of Arts and Sciences

Johnson County Community College | Overland Park, KS

2007 – 2010

Certifications

  • Become an AI-Powered Marketer – SEMrush (Jul 2024)
  • Mastering YouTube Search Trends and SEO Strategies – SEMrush (Apr 2024)
  • HubSpot CMS for Marketers – HubSpot (Feb 2024)
  • Digital Marketing and E-Commerce – Google (Mar 2023)

Get In Touch

Interested in working together? Reach out to discuss your marketing needs.

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